Privacy Policy

Last updated: 23 April 2026

1. Introduction

Go Ask Alfie ("Alfie", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our platform at app.goaskalfie.com.au and related services (the "Service").

Go Ask Alfie is operated by Alfie AI, an Australian business. We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and any applicable state or territory privacy legislation.

By using the Service, you consent to the collection and use of your information as described in this policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

Account information: When you sign up, we collect your name, email address, and password. If you create an organisation, we collect your organisation name and business details.
Payment information: Subscription payments are processed by Stripe. We do not store your full credit card number. Stripe may collect payment details in accordance with their own privacy policy.
Documents and content: Files you upload to your knowledge base (such as PDFs, manuals, and guides) are stored securely and used solely to provide the Service.
Chat and query data: Questions you ask through the Service and the AI-generated responses are stored to provide your chat history and improve your experience.
Team information: If you invite team members, we collect their names and email addresses for the purpose of managing access.

2.2 Information Collected Automatically

Usage data: We may collect information about how you interact with the Service, including pages visited, features used, and session duration.
Device and browser information: We may collect your IP address, browser type, operating system, and device identifiers for security and analytics purposes.
Cookies: We use essential cookies to maintain your session and authenticate your identity. We may also use analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings.

3. How We Use Your Information

We use your information for the following purposes:

To provide, operate, and maintain the Service, including processing your documents and generating AI responses.
To manage your account, process payments, and communicate with you about your subscription.
To send you important notices, such as changes to our Terms or Privacy Policy, security alerts, and support messages.
To improve and develop the Service, including analysing usage patterns and fixing issues.
To ensure security, detect fraud, and protect against unauthorised access.
To comply with our legal obligations under Australian law.

4. AI Processing and Third-Party Providers

To provide AI-powered responses, your questions and relevant document content are sent to third-party AI providers for processing. These providers process data in accordance with their own data processing agreements and do not use your data to train their models.

Your documents and queries may be processed on servers located outside of Australia. By using the Service, you consent to this transfer. We ensure that any overseas recipients of your data are bound by obligations that are substantially similar to the Australian Privacy Principles.

5. Data Storage and Security

Your data is stored using Supabase, a secure cloud database platform. Documents are stored in encrypted cloud storage. We implement appropriate technical and organisational measures to protect your personal information, including:

Encryption of data in transit (TLS/SSL) and at rest.
Role-based access controls to ensure data isolation between organisations.
Two-factor authentication (2FA) support for account security.
Regular security reviews and monitoring.

While we take reasonable steps to protect your information, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

6. Data Isolation

Each organisation's data is logically isolated within the Service. Your documents, chat history, and team information are only accessible to members of your organisation. We do not share your uploaded content with other organisations or users.

7. Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

Service providers: We share data with trusted third-party providers who assist in operating the Service (such as AI processing, payment processing, email delivery, and hosting). These providers are contractually obligated to protect your data.
Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
Safety and enforcement: We may disclose information to protect the rights, safety, or property of Alfie AI, our users, or the public, or to enforce our Terms of Service.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

8. Your Rights

Under Australian privacy law, you have the following rights regarding your personal information:

Access: You may request access to the personal information we hold about you.
Correction: You may request that we correct any inaccurate or incomplete personal information.
Deletion: You may request that we delete your personal information, subject to any legal obligations requiring us to retain it.
Data export: You may request a copy of your data in a commonly used format.
Complaint: If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you cancel your account, we will retain your data for a reasonable period to allow you to reactivate or export your data, after which it will be permanently deleted.

We may retain certain information for longer periods where required by law, to resolve disputes, or to enforce our agreements.

10. Children's Privacy

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service. The "Last updated" date at the top of this page indicates when this policy was last revised. Your continued use of the Service after changes take effect constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or want to make a complaint, please contact us at:

Go Ask Alfie
Email: privacy@goaskalfie.com.au

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.